Digital Marketing Coordinator/Executive/Specialist

Job Summary

As a Digital Marketing Executive, you will play a pivotal role in executing digital marketing strategies to enhance brand presence, acquisition and retention. Collaborating with the marketing team, you will be responsible for various digital marketing activities, including the ongoing management of company digital platforms, coordinating paid media campaigns, crafting compelling content for web and digital communications as well as ongoing analysis, campaign metrics and performance.

Responsibilities

- Build, plan, and implement the overall digital marketing business plan
- Update and maintain all owned digital platforms
- Coordinate paid media advertising campaigns and creative assets
- Craft engaging copy for websites, digital advertisements, EDMs, and other digital media
- Analyse digital marketing results and share insights to develop optimisation plans
- Measure, optimise and analyse digital marketing performance, providing reporting, insights, and recommendations for continuous improvement
- Stay updated on digital trends and identify new opportunities

Qualifications

- Bachelor's degree in Marketing or Communications preferred
- Minimum of 2 years' experience in a similar role (marketing or agency)
- Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager and CRM software
- Experience managing paid media campaigns and proficiency across major social media platforms and management tools
- Proficiency in marketing analytics and data-driven decision-making
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders
- Creative mindset with the ability to think outside the box and drive innovative marketing initiatives
- Result-oriented, detail-oriented, and able to work effectively in a fast-paced, deadline-driven environment
- Solutions-focused, proactive, and collaborative
- An understanding of industry, market dynamics, and customer behaviour would be advantageous

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